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    Ep 324 - Everything you do is Marketing with Ryan Sno-wood

    Ep 324 - Everything you do is Marketing with Ryan Sno-wood

    FromIndie Game Movement - The podcast about the business and marketing of indie games.

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    Ep 324 - Everything you do is Marketing with Ryan Sno-wood

    FromIndie Game Movement - The podcast about the business and marketing of indie games.

    ratings:
    Length:
    53 minutes
    Released:
    Oct 9, 2023
    Format:
    Podcast episode

    Description

    Whether we want to admit or not, everything we do during the development to the release of games involves some level of marketing. From communicating and sharing information to making claims that “no marketing” was done, marketing is an intrinsic component of development and carries well beyond awareness and promotion.  In this episode, we’re going to uncover some of the general misconceptions people have about marketing, how positioning and representation are just as important as creating awareness, and explore how some strategies can be counter-intuitive, in both positive and negative ways.    Ep 324 Shownotes:
    Released:
    Oct 9, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.