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    Ep 331 - Maximizing Influencer Campaigns through Effective Collaboration with Axel Danielsson

    Ep 331 - Maximizing Influencer Campaigns through Effective Collaboration with Axel Danielsson

    FromIndie Game Movement - The podcast about the business and marketing of indie games.

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    Ep 331 - Maximizing Influencer Campaigns through Effective Collaboration with Axel Danielsson

    FromIndie Game Movement - The podcast about the business and marketing of indie games.

    ratings:
    Length:
    58 minutes
    Released:
    Nov 28, 2023
    Format:
    Podcast episode

    Description

    Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for.  In todays episode, we explore exactly what makes an effective collaboration, discussing everything from mindset, creative freedom and how to avoid costly decisions while building mutually beneficial relationships that promote sustainability.    Ep 331 Shownotes:
    Released:
    Nov 28, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.