Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    Ep 322 - Finding Balance Between Passion and Marketability with Chris Guin

    Ep 322 - Finding Balance Between Passion and Marketability with Chris Guin

    FromIndie Game Movement - The podcast about the business and marketing of indie games.

    Start listeningView podcast show

    Ep 322 - Finding Balance Between Passion and Marketability with Chris Guin

    FromIndie Game Movement - The podcast about the business and marketing of indie games.

    ratings:
    Length:
    73 minutes
    Released:
    Sep 26, 2023
    Format:
    Podcast episode

    Description

    If there’s one thing developers generally have a strong supply of, it’s passion. While this is a great driving force that sparks motivation and creativity, it doesn’t always lend itself well when looking at projects from a marketing and business perspective, but it is possible.  So today we’re going to explore how one developer made some interesting revelations over the course of a couple of projects that allowed them to focus on their passion while taking a more pragmatic approach to the market, striking a functional balance between the two.   Ep 322 Shownotes:
    Released:
    Sep 26, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.