Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    Ep 319 - Mastering Your Game’s Market Positioning with Yannick Elahee

    Ep 319 - Mastering Your Game’s Market Positioning with Yannick Elahee

    FromIndie Game Movement - The podcast about the business and marketing of indie games.

    Start listeningView podcast show

    Ep 319 - Mastering Your Game’s Market Positioning with Yannick Elahee

    FromIndie Game Movement - The podcast about the business and marketing of indie games.

    ratings:
    Length:
    57 minutes
    Released:
    Sep 5, 2023
    Format:
    Podcast episode

    Description

    Fully understanding the market demand for a commercial game is essential. Leading with a genre that is in high demand is a great start, but many don’t think to dig deeper and find the gold nuggets that additional market research can reveal.  In today’s episode, we’ll discuss where most people go wrong with their research, how to further validate your game, and identify tips and tricks that will give your game an edge over the competition.  Ep 319 Shownotes:
    Released:
    Sep 5, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.