39 min listen
*FULL UPDATED* How to Effectively Deploy Consumer Insights
*FULL UPDATED* How to Effectively Deploy Consumer Insights
ratings:
Length:
102 minutes
Released:
Jan 29, 2021
Format:
Podcast episode
Description
Today we will be talking about how to most effectively utilize consumer insights in gaming.
A lot of research studies can go wrong due to various problems and errors that can lead to false conclusions.
What should studios watch out for? And how can we do this right?
So today we will be discussing consumer insights with arguably the best CI practitioners in the entire industry:
Mark Allenbach, Founder of Well Played Research,
Stan Kwon, Founder of Beta Hat
Matt Penfield, VP of Consumer Insights from Zynga
Mike Swiontkowski, Head of Global Research and CI from Blizzard
Host:
Joe Kim, CEO of LILA Games
---
Send in a voice message: https://anchor.fm/deconstructoroffun/message
Support this podcast: https://anchor.fm/deconstructoroffun/support
A lot of research studies can go wrong due to various problems and errors that can lead to false conclusions.
What should studios watch out for? And how can we do this right?
So today we will be discussing consumer insights with arguably the best CI practitioners in the entire industry:
Mark Allenbach, Founder of Well Played Research,
Stan Kwon, Founder of Beta Hat
Matt Penfield, VP of Consumer Insights from Zynga
Mike Swiontkowski, Head of Global Research and CI from Blizzard
Host:
Joe Kim, CEO of LILA Games
---
Send in a voice message: https://anchor.fm/deconstructoroffun/message
Support this podcast: https://anchor.fm/deconstructoroffun/support
Released:
Jan 29, 2021
Format:
Podcast episode
Titles in the series (100)
TWIG #5 by Deconstructor of Fun