An essential part of your Thought Leadership is solid content. Without it, you will not be able to reach the audience you want or have the impact you desire. Creating compelling content isn't cut and dry but today we have a wealth of knowledge to share on the topic. Gregg L Witt is a speaker, author of The Gen Z Frequency, and Chief Strategy Officer of Engage Youth Company. He has a keen knowledge of how to connect with tweens, teens, and young adults. Greg discusses building strategy around giving content away while keeping key pieces gated. David Mammano is the author of Crash and Learn, TEDx speaker an America's Entrepreneur Coach! David shares how you have to follow the dollars to find what the market wants, why you should not create in isolation and how you can engage your followers and peers to test material. Nancy Halpern is a pioneer in leadership development coaching executives inspiring to the c-suite. We talk with Nancy about the trouble of getting lost in your head and the need to have ideas externally validated. Plus she shares why you just need to focus on what you need to do in the next 15 minutes to push things forward Once you have brilliant content in place you'll need a solid model for it. Check out this article for creating an effective content model.