This week Trey Griggs, founder of Beta Consulting Group shares how self-awareness became his compass to help navigate the challenges of starting his own business. Listen in as he offers a deep dive into brand building, navigating social media and understanding the customer journey from the perspective of a well-known industry insider and content creator.Hear how Trey discovered his own sweet spot in business by identifying the convergence of passion, prowess, market demand, and customer willingness to pay.Trey also takes time to discuss the importance of community and surrounding yourself with trusted advisors rather than going it alone. Proudly sponsored by Rapido. To learn more about the show or connect with other Founders CLICK HERETo connect with Nate CLICK HEREListeners can save $1,400 off registration for the F3: Future of Freight Festival 2023 with promo code: BOOTSTRAP