Welcome back to another episode of the Bootstrapper’s Guide to Logistics. Today’s guest is Alison Cusack. We’re following her electrifying switch from engineering to maritime law to founding her own firm with a fresh perspective on the legal landscape of the shipping industry. Alison shares with us the empowerment of leading with authenticity and shares her insights on the unpredictability of shipping, the critical need for honesty in business, and the importance of merit and gender dynamics in shaping a more inclusive future for the industry.  Proudly sponsored by Rapido. How freight companies find freight talent. Proudly sponsored by Bitfreighter. Scale your shipper integrations 10x with unlimited messaging. No Transactional Charges.