Welcome back to The Bootstrapper’s Guide to Logistics. In this episode, we’re talking to Katie Keich, the dynamo behind Full Advantage LLC, a consulting firm. Katie’s story is a testament to the power of determination, showing us how lessons learned in the heat of high school basketball competition can translate to the boardroom. From her early days making waves at Worldwide Express to her entrepreneurial leap with Full Advantage in 2019, and not stopping there but going on to establish Keich Basketball Legacy, Katie’s journey is a playbook on using your past to drive your future.Proudly sponsored by Rapido. How freight companies find freight talent. Proudly sponsored by Bitfreighter. Scale your shipper integrations 10x with unlimited messaging. No Transactional Charges.