This episode is brought to you by Reviews.io and Nimble. Today, we interview Christina Dorr Drake, Co-Founder and CEO of Willa’s Oat Milk. Willa's Organic Oat Milk is on a mission to change the plant-based milk category for good and forever. Willa's uses real, organic ingredients to create deliciously smooth oat milk. Highlights: * Her Gratitude Story * What Walter Robb, former CEO of Whole Foods, saw in Willas * How and why her Grandmother came up with Willa's Recipe * The Willa's Mission * Why some other brands aren't as healthy as they claim, and why Willa's is different * Lesson: Taking the risk of being the first * Not just an alternative to milk but something nutritious * Why their chocolate milk is so good, how they honor the single source Peruvian cacao, how they work with indigenous  farmers, and why that is so important * Building a brand that lives its values, is congruent with its values, and can sustain itself. * Challenges, pandemic, being omnichannel, and how that helps * What trust means to Willa's * Christina discusses the WeFunder initiative * The Innovation Christina is Seeing from Smaller Brands * Review of the recipe and main products * Innovation is an opportunity to include partners in the ideation process          Join Ramon Vela and Christina Dorr Drake as we break down the inside story of Willa’s on The Story of a Brand. For more on Willa’s Oat Milk, visit: https://willaskitchen.com/ Support the Willa Oat Milk Mission! Visit their WeFunder account here: https://wefunder.com/willas Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: Reviews.io: https://www.reviews.io/front/founders-paradiso-offer The Reviews.io platform drives 18.5% of total online revenue for leading brands. Sign up to get 20% OFF the lifetime of any plan. Risk-free, no contracts, and a 90-day money-back guarantee. Visit my special link to receive the offer.    Nimble.ai: https://www.nimble.ai/ Do you need to reduce your fulfillment costs to remain competitive? Switch to Nimble's fulfillment services and SAVE! Visit Nimble for more, and please let them know you heard it on The Story of a Brand Show. SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my special link to receive the offer.