In this episode, Dr. Will Cole engages in a profound conversation with Jamie Kern Lima, the New York Times bestselling author of 'Believe IT' and the founder of IT Cosmetics. Jamie, a resilient entrepreneur, shares her personal journey of overcoming self-doubt and embracing worthiness. From her humble beginnings as a Denny's waitress to becoming the first female CEO of a brand in its 100+ year history, Jamie's story is a testament to the transformative power of self-belief. Join us as Jamie delves into her latest book, 'WORTHY: How to Believe You Are Enough and Transform Your Life,' offering insights that go beyond conventional wisdom. This episode explores the impact of worthiness on business, leadership, relationships, and personal fulfillment. Discover the steps to change what you believe you're worthy of, and in doing so, change your entire life. For more information and links mentioned in this episode, visit www.drwillcole.com/podcast.Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Sponsors:Right now, when you go to https://justthrivehealth.com/discount/DRWILL and use promo code: DRWILL You can get 20% off a 90 day bottle of Just Thrive Probiotic and Just Calm.Wild Health is generously extending Art of Being Well listeners 20% off the cost of membership with code WILLCOLE. Head over to WildHealth.com/WILLCOLE and use code WILLCOLE at checkout.Go now to hopwtr.com/WILLCOLE to get 20% off your first purchase, plus you’ll get Free Shipping when you order 24 cans or more.Head to ZBiotics.com/willcole and use the code willcole at check out for 15% off. Thank you ZBiotics for sponsoring this episode and our good times.For an exclusive offer for my listeners go to bioptimizers.com/willcole. Do it now. You rbody and brain will thank you.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.