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Planner Panel

Planner Panel

FromOwn Your Business


Planner Panel

FromOwn Your Business

ratings:
Length:
116 minutes
Released:
Oct 9, 2023
Format:
Podcast episode

Description

No one spends more time with couples getting married than full-service wedding planners. They’re in the mix of it all, including:
- Budget conversations between couples and with their parents
- Mulling over how to pick what vendors
- What are their priorities for the wedding
- How they feel about each aspect of the experience
And so. much. more.

Which means if you want to know what’s going on in the mind of today’s couple you go to the planners because they know the most.

I don’t know about you, but I don’t like to waste time guessing about things, especially when it’s so easy to simply know something by asking others or looking it up. Who’s got time for trial and error? Or the stress that goes with faking it till you make it?

So this week, I’m sharing a replay of a conversation I hosted last week with three top wedding planners, Caitlin Fulton Kuchemba, Megan Gillikin and Liz McKellar, to get their take on:
- Vendor referrals and how NOT to approach planners
- What couples want for their weddings in 2024
- How you can stand out in a crowded marketplace
- Why planning timelines are all over the place
- Value shifts from Millennials to Gen Z

Buckle up. It’s a candid, real, and honest conversation about what works and doesn’t work anymore post-pandemic.
Released:
Oct 9, 2023
Format:
Podcast episode

Titles in the series (100)

A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.