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How to Build a High-Converting Website

How to Build a High-Converting Website

FromOwn Your Business


How to Build a High-Converting Website

FromOwn Your Business

ratings:
Length:
40 minutes
Released:
Apr 29, 2024
Format:
Podcast episode

Description

I remember my first day on the job working in a restaurant in 1994 at the age of 16. I’d eaten at them while growing up, but I’d never known how it all went together behind the scenes, behind the swing door going into the kitchen - and I was transfixed when that first day in the back-of-house watching it all go down. 
Same thing happened when I worked my first wedding 17 years ago. I’d attended two weddings  in my life up until that point, but even so I was blown away by how much work went in behind the scenes to make it happen. So many moving pieces all coming together. 
When I started doing ultra-luxury weddings with Todd Events in 2015 it was another eye-popping experience.
Now, I spend my time not working directly with couples putting together their wedding, but with wedding professionals to create a successful company. A big part of anyone’s business is their website - and I’ve seen a lot of them come together over the years. 
Our company has been a part of over 350 in the past 4+ years, which is like 10-15 years experience in design years. Remember, we currently have seven people working full-time to create brand strategies, design sites, and write copy. 
Today, I’m bringing my wife and business partner, Katy Taylor Jacobson, on the podcast to talk about what goes into building a new site, and offer tips to take when you decide to undertake an overhaul or refresh, whether or not you choose us to bring the site together.
Enjoy the conversation!
Released:
Apr 29, 2024
Format:
Podcast episode

Titles in the series (100)

A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.