It shouldn’t be news to you that “brides” aren’t the only ones planning the wedding these days. Even if you’re working with two grooms - or a couple who don’t identify with a gender at all – it’s not just one person who’s calling the shots.
Couples today are making joint decisions more than ever – and you’ve got to adjust your sales process to meet their decision-making process. In this episode, you’ll takeaway:
- Why you’re getting ghosted when others get involved
- Five different roles in complex decisions like vendor decisions
- Five ways you can involve others without sounding awkward