23 min listen
How NOT to Use Scarcity in Your Sales and Marketing
How NOT to Use Scarcity in Your Sales and Marketing
ratings:
Length:
23 minutes
Released:
Oct 23, 2023
Format:
Podcast episode
Description
Scarcity is a powerful persuasive tool. But it’s also a dangerous one, because when used too often or with too heavy of a hand it can backfire - and kill a deal faster than you can say, actually there’s not really an expiration on the proposal I sent you.
In today’s episode, I’ll share with you:
- Ways you might be using scarcity without even knowing it
- How it impacts buyers positively and negatively
What buyer type sees huge value in hard-to-get services, and
- The two buyer types who shut down when you use scarcity to urge the sale
This is powerful stuff. I hope you tune in all the way through. You might have to listen twice, it's that nuanced.
In today’s episode, I’ll share with you:
- Ways you might be using scarcity without even knowing it
- How it impacts buyers positively and negatively
What buyer type sees huge value in hard-to-get services, and
- The two buyer types who shut down when you use scarcity to urge the sale
This is powerful stuff. I hope you tune in all the way through. You might have to listen twice, it's that nuanced.
Released:
Oct 23, 2023
Format:
Podcast episode
Titles in the series (100)
The Biggest Problem with Your Business by Own Your Business