When it comes to shopping for food and supplements, one crucial skill is the ability to decipher nutrition labels. Despite ridiculous labeling laws, it’s like the Wild West out there, making it incredibly difficult to understand nutrition labels.   In today’s episode, I dive into the top 14 marketing claims on product labels that are often meaningless and misleading. Plus, I'll share tips on what you should keep an eye out for when navigating the grocery and supplement aisles.   In this episode, I discuss: 01:25 - All Natural Label Claims 02:07 - Fat Free or Low Fat Labels 03:34 - Fortified with Vitamins and Minerals 04:37 - Gluten Free 05:33 - Great Source of Vitamins 07:50 - Grass-Fed and Pasture-Raised 10:25 - Heart Healthy 11:18 - No Sugar Added 13:54 - Non-GMO 14:59 - Organic 17:36 - Plant-Based and Vegan 18:54 - Sugar-Free 20:30 - Artificial Sweetener 21:06 - Vegetarian Fed 23:14 - Tips for Healthier Grocery Shopping   Learn more from Michael Kummer: Use code “primalshift” to save 15% on your order at https://shop.michaelkummer.com/ Website: https://michaelkummer.com/ Instagram: @mkummer82   Resources for label claims: All Natural The term “all natural” is completely meaningless and does not signify whether a product or its ingredients are healthy. Examples of “all natural” compounds you wouldn’t want in your diet include arsenic, E. coli, lead, gluten, linoleic acid and phytoestrogens.   When I see products with this label, I view it as an indication that the brand is trying hard to make an unhealthy product look healthy. As a result, I recommend you steer clear of such products unless you’re an experienced label reader. Fat-Free (or Low Fat) The terms “fat-free” and “low fat” are misleading labels that many people associate with healthy products because there is still a misconception that fat (particularly saturated fat and cholesterol) is terrible for your health.    As discussed in this article, saturated fat is actually good for your health. It doesn’t clog your arteries, and it doesn’t increase your risk of cardiovascular disease.    While I have no issue with certain (naturally) fat-free foods, such as sweet fruits, I recommend staying away from most processed foods that are labeled as fat-free.    After all, removing fat from a product almost always means adding sugar — fat-free yogurt being a prime example.    I recommend buying plain, full-fat products made with A2 milk if you like yogurt. We make our own yogurt using full-fat milk from 100% grass-fed cows. Fortified (Cereals, Crackers) Many parents feed their kids fortified foods in an effort to ensure they get an adequate amount of micronutrients. The problem is that junk food that has been “fortified” with synthetic vitamins (that the body can’t absorb) is still junk food. I’m specifically referring to cereals or crackers.   In other words, if the food you feed your kids isn’t naturally nutrient-dense, you shouldn’t be providing it in the first place. Remember, most processed foods contain inflammatory ingredients, such as grains, nuts, seeds and vegetable oils that can damage the delicate lining inside the gut and cause chronic inflammation among other issues. Additionally, the body poorly absorbs synthetic minerals and vitamins added to fortified foods and most of them end up in the toilet.   Meat, fat and organs from responsibly raised and wild-caught animals, pastured egg yolks and raw dairy are naturally rich in nutrients and do not require fortification. But if your kids are like mine and don’t like the taste of organs or are sensitive to dairy or eggs, consider sneaking them into meatballs or patties (we have been successfully doing that with ours) or offering them freeze-dried beef liver capsules.    Our six and eight-year-olds get a whole serving of liver every day in the form of freeze-dried liver capsules.  Gluten-Free None of the products I consider to be fit for human consumption — responsibly raised animals, pastured eggs, raw h