Paul interviews renowned sales author, Jeb Blount, about his newest offering, Selling the Price Increase, available June 15, 2022. Show Notes “Your primary role is to make your customers happy. Price increases don’t make them happy.” Jeb Blount What’s in the buyer’s mind when you ask for a price increase: What’s in it for me? What have you done for me lately? “Don’t let the first conversation you have with a new account, that you’ve never met before, be a price increase conversation.” Jeb Blount Sales leaders – “Your salespeople are not going to be able to ‘sell’ the price increase until you ‘sell’ it to them. Begin with explaining ‘why’.” Jeb Blount Learn more about Jeb Blount at JebBlount.com. Find Jeb’s new book, Selling the Price Increase, wherever you get your books. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.