What is consumer research, really, and why is it so important? Megan Averell is the founder of the Insight Inn, a qualitative research and strategy firm, to bring people back into the heart of business decision-making. In this episode, we chat about: how research applies to marketing what research can be used for the challenges with research different types of research and much, much more! You can catch up with Megan here: https://mobile.twitter.com/meggatron The Backcountry Marketing Podcast is a produced by Port Side Productions.