Darren Josey is the VP of Marketing at NEMO Equipment. Darren sits down with Cole to discuss how to build a non-transactional relationship with your customer, creating better customer relationships at large. With the huge influx of new folks recreating in the outdoors, there's an enormous opportunity to connect with potential customers outside of their transactions with you. Darren chats about how NEMO equipment is accomplishing this through inspiring people to get outside and provide training materials for all ability levels. Follow along with NEMO Equipment here. This podcast is a project by Cole Heilborn and Port Side Productions.