Join Tacey and her special guest, Customers First Regular, Amy Kehs. Amy is Brand Strategist and Communications Expert for museums.   Today's Topic is In Search of Your Ideal Client. Amy shares how an “ah-ha” moment for her, really turned her thoughts on the ideal client or customer on it’s head and since she has embraced the results have made her business flourish and it can help yours do the same.   Timestamp: 01:25: Amy’s Story Timestamp: 08:16: Do What Lights Up Up Timestamp: 12:26: Branding vs Messaging   Link to Amy’s Blog Post Detailing These Thoughts: https://www.amykehs.com/blog/in-search-of-your-ideal-customer   Amy’s Contact Information: Website: https://www.amykehs.com LinkedIn: https://www.linkedin.com/company/kehs-communications/   Tacey's Contact Information: https://linktr.ee/taceyatkinson Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!