45 min listen
Craig Brommers (AEO) | A Lesson in Marketing to Generation Z
FromThe CMO Podcast
ratings:
Length:
52 minutes
Released:
Aug 9, 2023
Format:
Podcast episode
Description
Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associates. The company was founded in 1977 in Pittsburgh by brothers Jerry and Mark Silverman, and has since grown to about $5 billion in sales.Craig is incredibly experienced in fashion retailing; he worked at Speedo, Calvin Klein, Abercrombie & Fitch, and Gap, before joining AEO about three years ago. Recorded earlier this summer at the Cannes Lions Festival of Creativity, this episode features a conversation with a CMO who has a lot to say about marketing to Generation Z–from lessons learned to letting go of control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Aug 9, 2023
Format:
Podcast episode
Titles in the series (100)
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