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Cannes Lions 2021 | CMO Accelerator

Cannes Lions 2021 | CMO Accelerator

FromThe CMO Podcast


Cannes Lions 2021 | CMO Accelerator

FromThe CMO Podcast

ratings:
Length:
31 minutes
Released:
Aug 11, 2021
Format:
Podcast episode

Description

On this episode of The CMO Podcast, Jim recaps this year's Cannes Lions Creativity Festival with some new and familiar faces. In the first segment, Jim and Steve Latham the head of Talent and training at Cannes Lions give an overview of this year's virtual festival. We also hear from some familiar voices who give Jim their takeaways from this year's Cannes Lions festival including Pedro Earp from AB INBEV, Hannah McTaggert from Alphabet, the parent company of Google Shannon Taylor from Procter & Gamble, and more!If you have any questions or are interested in signing up for the Cannes Lions CMO Accelerator program please email Steve Latham at stevelatham@canneslions.com.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Aug 11, 2021
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.