In the first part of this Feature, we interview Kimberly Smith, Founder & CEO of The United States of Camo.  The United States of Camo is a contemporary spin on traditional golf wear for men. They put 10% of every sale towards benefitting American Veterans and their families. Kim never saw herself as someone who would get into the fashion industry. Her father grew up very poor and later served in the military for 35 years and became a doctor. She recalls his heroic career and sites him, her uncle, and fellow war heroes as major influences for the brand. After visiting her uncle’s grave, Kim started talking to more veterans and understanding their struggles with returning to normal life. She realized her mission is to help these heroes. In Part 1, we hear about Kim’s father, how the brand started, and Kim’s mission.   Join us while Ramon Vela interviews Kimberly and listen to her share the inside story of a brand. For more on The United States of Camo, visit: https://unitedstatesofcamo.com/ Retention Science - RetentionScience.com/SOB