58 min listen
Jim Stengel | Quantifying Brand Purpose
FromThe CMO Podcast
ratings:
Length:
49 minutes
Released:
Apr 1, 2020
Format:
Podcast episode
Description
On this April Fool's Day episode of The CMO Podcast, we are turning the tables with Jim in the guest seat! This interview took place during Deloitte's CMO Accelerator Program at Deloitte University in West Lake TX, as Jim was interviewed by none other than the CMO of Deloitte US, Suzanne Kounkel. Their insightful conversation took place in front of a room filled with CMOs of the world's largest companies and brands.In this episode, Suzanne talks to Jim about working with brands to rediscover their purpose and how messaging purpose is more important than ever. You'll hear all about Jim's personal beliefs, thoughts and ideas on leading teams to pursue brand purpose.
Released:
Apr 1, 2020
Format:
Podcast episode
Titles in the series (100)
Frank Cooper III | Thriving With a Sense of Purpose by The CMO Podcast