How to Make Referrals

From2Bobs—with David C. Baker and Blair Enns

Start listening View podcast show

How to Make Referrals

From2Bobs—with David C. Baker and Blair Enns

ratings:

Length:

27 minutes

Released:

Aug 2, 2023

Format:

Podcast episode

Description

In part one of a two-part discussion about developing a business referral strategy, Blair is surprised to hear that David wants to cover how and why we can get better at giving away business, before talking about how to get more referrals.

Released:

Aug 2, 2023

Format:

Podcast episode

Titles in the series (100)

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

Skip carousel

How to Drive Your Employees Bat Sh*t Crazy: The issue of how principals manage their employees continues to pop up for David year after year, and Blair is worried that he might have this problem in his own firm. by 2Bobs—with David C. Baker and Blair Enns
28 min listen
Seven Words You Can't Say in Business Development: David and Blair discuss a list of words Blair came up with that you should avoid to keep you out of trouble and in control of the buy-sell relationship. by 2Bobs—with David C. Baker and Blair Enns
32 min listen
What Happens When You're Away: David and Blair list good and bad things that can happen when the principal steps away from their creative firm for a period of time, which is based on . by 2Bobs—with David C. Baker and Blair Enns
34 min listen
Five Irrational Fears: What keeps you up at night? Blair interviews David about the five most common fears that he has seen in the consulting work he has done with over 900 firms. by 2Bobs—with David C. Baker and Blair Enns
26 min listen
How Not to Act Like an Expert: David and Blair make a list of the common mistakes that people make in trying to portray themselves as experts. by 2Bobs—with David C. Baker and Blair Enns
31 min listen
Truths and Myths About Money: Do you have trouble talking about money with clients? David makes seven common statements about money and Blair states whether they are true or false and why. by 2Bobs—with David C. Baker and Blair Enns
31 min listen
Why Advertising Agencies Don't Advertise: Blair revisits the first piece of thought leadership he ever wrote, taking a look at why firms may or may not do for themselves what they do for their clients. by 2Bobs—with David C. Baker and Blair Enns
30 min listen
Planning for the New Year: David and Blair each share some goals that they have for their clients and themselves for the upcoming year, which turns into somewhat of a therapy session. by 2Bobs—with David C. Baker and Blair Enns
32 min listen
An Introduction to David C. Baker: Blair interviews David about who he is and why people should pay attention to what he has to say - if they should at all... by 2Bobs—with David C. Baker and Blair Enns
20 min listen
The New Entrepreneur: David and Blair discuss how the nature of entrepreneurship is changing and what the new entrepreneur is facing today. by 2Bobs—with David C. Baker and Blair Enns
29 min listen
The Business of Expertise - Part 1: David Baker wrote a book! And Blair asks him about his authoring process, publishing, and the book's topic. by 2Bobs—with David C. Baker and Blair Enns
33 min listen
Being Like Everyone Else: Blair restrains himself from going off on a rant about who his clients choose to learn from. by 2Bobs—with David C. Baker and Blair Enns
30 min listen
A Sales Skeptic Interviews a Sales Expert: Blair does his best to reform David's skepticism of sales, discussing what works well and what fails miserably in the sales process. by 2Bobs—with David C. Baker and Blair Enns
35 min listen
Four Segments of New Business: Blair and David come up with descriptive words that help clarify each of the four parts of what David calls the "pantheon" for new business: positioning, lead generation, sales, and pricing. by 2Bobs—with David C. Baker and Blair Enns
28 min listen
Replacing Presentations With Conversations: David re-reads the 2nd chapter of , leading to a discussion about how sales people have to choose between either presenting to clients or being present to them. TRANSCRIPT DAVID C. BAKER: Blair, we are going to talk today about replacing... by 2Bobs—with David C. Baker and Blair Enns
29 min listen
How Much Should You Write?: Blair lays out . by 2Bobs—with David C. Baker and Blair Enns
30 min listen
The Business of Expertise - Part 3, Live from London: Blair revisits David's new book, "" in front of a live audience in London, who get to ask their own questions. by 2Bobs—with David C. Baker and Blair Enns
29 min listen
Open Book Management: Blair gets David to admit that he was kind of wrong about open book management being just a fad when he originally wrote about it almost two decades ago, and David offers ways that it can actually benefit both employees and clients when used... by 2Bobs—with David C. Baker and Blair Enns
24 min listen
Mea Culpa: David offers to help Blair remember all the times he's been wrong over the past couple decades. Then Blair says he'll be happy to reveal all of the places he's wrong now but doesn't even know it yet. by 2Bobs—with David C. Baker and Blair Enns
32 min listen
Thriving In the Middle of the Road: Blair questions David on about identifying the risks on either side of the road and navigating a path between both extremes. by 2Bobs—with David C. Baker and Blair Enns
31 min listen
An Introduction to Blair Enns: David asks Blair to describe his work and his passion for the creative entrepreneurial community, and they discuss how where he lives has such a huge impact on what he does. by 2Bobs—with David C. Baker and Blair Enns
19 min listen
What Good Clients Are Really Looking For: Listeners on Twitter wanted to know what clients actually want from creative firms, so David makes a list based on his experience of what good clients want, while Blair's reaction is "who cares what clients want... all they wanted was a 'faster horse.'" by 2Bobs—with David C. Baker and Blair Enns
34 min listen
Using Assessment Instruments in Your Firm: David and Blair explore the big topic of personality assessment tools that can help firms “get the right people on the bus.” by 2Bobs—with David C. Baker and Blair Enns
34 min listen
Hacking Heuristics: Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest. Links and by Robert Cialdini... by 2Bobs—with David C. Baker and Blair Enns
41 min listen
Reviewing the "Surveillance Footage": There are seven patterns that almost all principals are guilty of. When David and Blair point them out, it leads their clients to say, “you must have hidden cameras in my office!" by 2Bobs—with David C. Baker and Blair Enns
27 min listen
The Complexities of Commission Culture: David picks Blair's brain about new business compensation, and what principals need to consider in finding their firm's place on the spectrum between full commission and salary with no incentives. by 2Bobs—with David C. Baker and Blair Enns
36 min listen
Things Principals Should Do More Of: David and Blair each share a list of things that they wish agency principals would do more of to take their firms to the next level of success. Links by 2Bobs—with David C. Baker and Blair Enns
22 min listen
Valuing and Selling Your Firm: Blair and David discuss why, when, and how principals sell their firms, and Blair reveals he is skeptical about selling his own firm. by 2Bobs—with David C. Baker and Blair Enns
35 min listen
Mastering the Value Conversation: David gets Blair to expound on his statement that “the value conversation is where value pricing theory goes to die,” and how crucial that conversation is within the sales framework he lays out in his new book, "Pricing Creativity: A Guide to... by 2Bobs—with David C. Baker and Blair Enns
35 min listen
The Business of Expertise - Part 2: Blair revisits David's new book, interviewing him on the two chapters that cover the important topic of positioning: "Distinguishing Between Vertical and Horizontal Expertise," and "Principles for the Less Exchangeable Positioning of Expertise." by 2Bobs—with David C. Baker and Blair Enns
35 min listen

More Episodes from 2Bobs—with David C. Baker and Blair Enns

Skip carousel

Turning Your Delivery Team Into a Sales Team: Blair has five steps creative agency leaders can take to turn their account managers, project managers, developers, engineers, and advisors into a source of instant scale to their sales efforts. LINKS “” article by Blair on... by 2Bobs—with David C. Baker and Blair Enns
30 min listen
Advising Clients Ethically: Whether you call yourself an advisor or consultant (or not), David has seven core ethical principles that should govern advisory work. LINKS by 2Bobs—with David C. Baker and Blair Enns
24 min listen
Just Stop Talking: The fact that sales people tend to talk too much is nothing new, but Blair has observed in recent client work just how profound of an effect this pervasive problem has on sales outcomes. Links by 2Bobs—with David C. Baker and Blair Enns
31 min listen
Working With a Maverick: When it comes to qualifications for ideal clients, David doesn’t hear anyone talking about how agencies can benefit when the person across the table is someone who presses boundaries and ethically skirts the rules within their own organization. by 2Bobs—with David C. Baker and Blair Enns
23 min listen
The Dichotomy of the Expert Salesperson: As Blair is finishing his new book that drops later this year, he comes to the realization that pretty much everything he does comes down to the fundamental issue that experts think they need to show up as a different person during the sale: pitching,... by 2Bobs—with David C. Baker and Blair Enns
24 min listen
Maximizing Pro Bono Opportunities: While discussing eight ways creative firms can do pro bono work better based on an article David wrote recently, both he and Blair discover a couple new profound insights together. LINKS by 2Bobs—with David C. Baker and Blair Enns
19 min listen
Attending the Way: Blair recognizes how a Confucius quote is really bad business advice, but is still moved by how a highly principled creative firm in New Zealand continues to thrive by prioritizing their creative practices and client fit over new business strategy.... by 2Bobs—with David C. Baker and Blair Enns
22 min listen
A 7-part Theory of Principal Compensation: David frequently gets hired to help resolve issues at firms between multiple principles when it comes to who does what and how much each should get paid, so he’s come up with a 7-point framework he can use in each unique scenario. by 2Bobs—with David C. Baker and Blair Enns
23 min listen
The Time Value of Knowledge: David interviews Blair about his recent article in which he takes a lesson from investing with compound interest to understand the increasing returns we can receive from our relentless pursuit of knowledge over time. Links by 2Bobs—with David C. Baker and Blair Enns
29 min listen
Revisiting Remote Work: David looks at the current data and weighs all the pros and cons of continuing to have staff who work from home in our post-pandemic economy, which makes Blair wonder if he would even survive if he was starting out in his profession today. Links by 2Bobs—with David C. Baker and Blair Enns
28 min listen
Ditch the (Sales) Script: Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement. Links by 2Bobs—with David C. Baker and Blair Enns
25 min listen
Constrained by Artificial Boundaries: Blair’s latest obsession is bounded rationality, in which he sees too many creative firms failing to make “rational” decisions because they choose to bind their businesses with outdated and overly-constraining ideals like the 80/20 principle.... by 2Bobs—with David C. Baker and Blair Enns
24 min listen
A Theory of Leisure: David shares his thoughts on some bad advice he hears involving the focus on pursuing personal passions in business. by 2Bobs—with David C. Baker and Blair Enns
26 min listen
The Death Throes of the Pitch: Blair weighs in on this year's Forrester report, which shows the ridiculous amount of money agencies have been wasting on pitches. LINKS by Blair Enns for Win Without Pitching by Olivia Morley for AdWeek published on 4 A's by 2Bobs—with David C. Baker and Blair Enns
28 min listen
How Much Should You Spend on Your Own Marketing?: David addresses another frequently asked question, looking at what creative firms should budget in terms of both money and time for their website, SaaS/automation, PR, content creation, and social media. by 2Bobs—with David C. Baker and Blair Enns
30 min listen
The Conflicting Ethics of Selling and Negotiating: Blair identifies the differences between the ethics of selling expertise and the three schools of bargaining ethics, and what happens when we don’t adapt our bargaining approach to match our opponents in the game of negotiation. Links “”... by 2Bobs—with David C. Baker and Blair Enns
23 min listen
Doing Employee Orientation Right: In an era of rapid turnover and remote working arrangements, developing a structured onboarding process for new staff is more important than ever. David has a checklist to help agencies get their new employees up to speed as quickly as possible. by 2Bobs—with David C. Baker and Blair Enns
23 min listen
The War on Payment Terms: Blair sees non-standard payment terms as a two-sided issue, where agencies should be creatively leveraging terms more to their own benefit as opposed to just defending themselves against procurement departments who impose onerous terms. LINKS by 2Bobs—with David C. Baker and Blair Enns
33 min listen
What Your Team Wants From You: While analyzing data from his Total Business Reset surveys, David has noticed five significant trends which principals should be aware of to run their firms more effectively, as well as one thing your team wishes you’d stop doing. by 2Bobs—with David C. Baker and Blair Enns
32 min listen
How to Ask for Referrals: As a follow-up to the discussion in the previous episode, Blair has some criteria for firms that would beneift from prioritizing and codifying an effective referral strategy as a way to gain new business. LINKS by 2Bobs—with David C. Baker and Blair Enns
27 min listen
Do You Even Need New Business People?: Blair runs through one of his constraint driven exercises with David by having us imagine running our business with nobody dedicated to the various functions under the banner of new business. by 2Bobs—with David C. Baker and Blair Enns
24 min listen
Predictive Traits of Successful Owners: David has observed six common characteristics of agency principals that can affect whether or not their business succeeds. by 2Bobs—with David C. Baker and Blair Enns
24 min listen
Six Barriers to New Business Success: Even after understanding and trying to adopt the philosophies from Win Without Pitching, Blair sees many creative firms struggling to increase profit because of these six obstacles involving their people and processes. Links by 2Bobs—with David C. Baker and Blair Enns
28 min listen
Ten Questions I Want to Ask You: This is your intervention and David has some tough questions about the important decisions you should be making to manage and grow your creative firm. LINKS by 2Bobs—with David C. Baker and Blair Enns
32 min listen
Qualities of the World’s Best Project Managers: David feels like project managers get a bad rap and has tried to raise their profile within creative firms. So he’s gathered a list of traits from the best project managers he’s met in the hundreds of agencies he’s worked with over the years. Links by 2Bobs—with David C. Baker and Blair Enns
29 min listen
CRM and the Mistakes to Avoid: A lot has changed since Blair wrote about seven mistakes he sees creative firms make with CRM years ago, and David wants to know why Excel isn’t a good tool for managing sales leads. by 2Bobs—with David C. Baker and Blair Enns
28 min listen
Why We Suck at Negotiating: Blair has six challenges creative agencies face when it comes to being compensated for the actual value they generate for their clients. by 2Bobs—with David C. Baker and Blair Enns
32 min listen
Developing a Client Conflict Strategy: David addresses how vertically positioned agencies can manage a client roster containing multiple companies who are competitors with each other. by 2Bobs—with David C. Baker and Blair Enns
18 min listen
Inbound, Outbound, and In Between: Blair has been getting too much spam lately and sees an opportunity with warm leads that lies between inbound and outbound marketing which is not being mined well among the creative firms. Links by 2Bobs—with David C. Baker and Blair Enns
24 min listen
The Perils of "Good/Better/Best" Pricing: Blair wants sales people to stop ranking proposal options in a way that assigns judgement for prospective clients without considering the many tradeoffs that need to be considered. Read the episode notes and transcript at by 2Bobs—with David C. Baker and Blair Enns
28 min listen

Related podcast episodes

Skip carousel

The 2 Sides of the Marketing Coin: Have you ever considered that there’s more to marketing than just getting your name out there? Bill DeWees shares how marketing is both creating and maintaining. While most people are great at creating awareness, maintaining awareness is more of a by Voice Over Experts
1 min listen
How Categories and Positioning Options Might Change: David and Blair follow up their previous discussion about how marketing firms have evolved, going deeper into how different service categories and positioning might look in the near future. Read this episode's transcript and get links to what was... by 2Bobs—with David C. Baker and Blair Enns
32 min listen
263 - What Is Stopping Smart People From Implementing Life and Business Improving Optimizations? with David Beale: Get the Exclusive Executive Whole Life Coaching offer from David here: https://www.insideoutleadershipgroup.com/ In this episode, Jay has a pre-interview conversation with David Beale, and the insights and reflections were profound. David Beale is... by The Ultimate Entrepreneur
39 min listen
026 Clear Corporate Vision: Brian Kelly, CMO of , joins Sam and Steve to explain how a combination of data, insights and connections helps salespeople and marketers drive highly relevant conversations and communications - and therefore dramatically higher conversion rates. by CRM Talk
26 min listen
35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing: Listen to this episode of The Rankings Podcast as host Chris Dreyer interviews Bill Hauser, CEO of the SMB Team, about what it takes to run a successful pay-per-click advertising campaign for your personal injury practice. Tune in as Bill discusses how to by Personal Injury Mastermind
56 min listen
C-Suite Academy: The Formula for Marketing Your Leadership by The Drop In CEO
24 min listen
S5E25: 3 Reasons to Work for Deloitte S&O by Strategy Simplified
3 min listen
115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner by Experts On The Wire (An SEO Podcast!)
75 min listen
How to get customer testimonials that boost sales by Predictable B2B Success
36 min listen
Develop a Servant Leadership Mindset as Your Company Grows with Brad Griffith at Buckeye Innovation: A servant leadership mindset is focused on serving others and empowering them to reach their full potential. by Growth Think Tank
25 min listen
Can You Have an Unlimited SEO Budget? #1734: Can You Have an Unlimited SEO Budget? In episode #1734, we ask whether you can have an unlimited SEO budget. There is a huge variance in the budgets businesses allocate to the SEO side of things, so what should you be doing and when? We believe that... by Marketing School - Digital Marketing and Online Marketing Tips
4 min listen
Leveraging Thought Leadership With Peter Winick - Episode 9 - Charles Green: Peter is joined by The Trusted Advisor Charles H. Green to discuss the power of trust and how to create it in business and how building trust translates to more sales, improved relationships, and better clients. Charles explains why he shares so much... by Leveraging Thought Leadership
27 min listen
Make Prospecting Work Through the Power of Your Mindset and Beliefs: Hosts Bill Condon and Matt McGregor are joined by ‘SOAR Selling’ author and sales coach David “Dave” Hibbard. The three discuss the crucial role mindset plays, the beliefs-actions-results connection, and how having a specific approach is going... by Industrial Advisors
25 min listen
Re-Release 09: (Ep. 8) How to Make Financial Decisions like a 7-Figure CEO: What loss aversion is and how it can trip you up when making financial decisions in your business. by Hello Seven Podcast
26 min listen
An agency leader's guide to account management, with David C Baker: Today's episode was a real treat. For me, I have the pleasure of talking to David C. Baker, who is a legend in the agency world. We discussed everything to do with account management, including why David thinks the account management role is the most difficult role in the whole agency. Also the problem with account managers doing project management tasks, where he sees performance deficiencies in account management, and some brilliant advice for how to address those deficiencies, and also up your account management game. Why he suggests agencies asked their clients to take personality profile tests, why account management don't receive guidance from agency owners, and so many more topics. I really enjoyed this chat, and I know you're going to come away with some value. by Creative Agency Account Manager Podcast
48 min listen
Navigating Your Critical Scale Points: Bob and Verity Dearsley, the Chief Executive and Managing Director of B2B Marketing Lab, join us to talk about scale points: the times where you must invest, revamp, or pivot to properly scale your growing agency. Learn how to focus on the customer,... by Agency Unfiltered
29 min listen
Amplify Your Leadership Legacy by The Drop In CEO
15 min listen
Competing on Thought Leadership, with Robert Buday by B2B Growth
41 min listen
The Time to Win: Why Speed Matters with Jay Baer: Description: Customer service isn’t a race, but speed matters. Quick issue resolution defines good service, boosting customer satisfaction and sales. Regardless of your industry, there are universal strategies to expedite service. Jay Baer shares... by The Agents of Change Digital Marketing Podcast
42 min listen
How to Ask for Referrals: As a follow-up to the discussion in the previous episode, Blair has some criteria for firms that would beneift from prioritizing and codifying an effective referral strategy as a way to gain new business. LINKS by 2Bobs—with David C. Baker and Blair Enns
27 min listen
How to Get SEO Buy-In In Larger Organizations by Marketing School - Digital Marketing and Online Marketing Tips
8 min listen
The One With Mindvalley Founder & CEO Vishen Lakhiani - I Love Marketing With Joe Polish And Dean Jackson - Episode #123: Why Vishen loves marketing and how it can be a shortcut to getting more raving customers and getting more money Mindvalley's 3 question process for coming up with, prioritizing, and executing million dollar ideas by I Love Marketing
64 min listen
How to Screen For SEO Talent in 2022 #2102: In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a little bit easier for you. From the initial questions to... by Marketing School - Digital Marketing and Online Marketing Tips
5 min listen
Personal & Professional Habits That Will Make You A High Performing Marketer by Marketing School - Digital Marketing and Online Marketing Tips
10 min listen
C-Suite Academy: Holding Yourself Accountable to Your Career Aspirations by The Drop In CEO
19 min listen
#111 - 3 Ways to Fix Your Biggest Restrictor by Tomorrow's Leader
19 min listen
#66 - More Of The Most Important Questions To Ask! by Tomorrow's Leader
16 min listen
The Importance of Brand & Impact on the Experience by Be Customer Led
35 min listen
How do different types of questions help customers get to the right products: David asked, How different types of questions uncover needs and help customers get to the right products feeling confident they are making an informed choice. It's a bit more complicated than that. To find out more how to train your crew, visit Sales... by Retail Today with Bob Phibbs, The Retail Doctor
2 min listen
26. Gabriel Levin, The Levin Firm - How to Dominate Your Market with Law Firm SEO: In this episode of The Rankings Podcast, host Chris Dreyer and Gabriel Levin of The Levin Firm take a deep dive into how to dominate your market using SEO. Gabriel discusses how optimizing his website helped him change the fortunes of his firm, his best p by Personal Injury Mastermind
39 min listen

Discover this podcast and so much more

How to Make Referrals

How to Make Referrals

Description

Titles in the series (100)

More Episodes from 2Bobs—with David C. Baker and Blair Enns

Related podcast episodes