31 min listen
Hacking Heuristics
ratings:
Length:
41 minutes
Released:
Jul 4, 2018
Format:
Podcast episode
Description
Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest. Links Rory Sutherland Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein "The Dark Arts of Leveraging Cognitive Biases" by Blair Enns Thinking, Fast and Slow by Daniel Kahneman Predictably Irrational by Dan Ariely Richard Feynman Dunning-Kruger effect Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns "Pricing Creativity" 2Bobs episode
Released:
Jul 4, 2018
Format:
Podcast episode
Titles in the series (100)
Thriving In the Middle of the Road: Blair questions David on about identifying the risks on either side of the road and navigating a path between both extremes. by 2Bobs—with David C. Baker and Blair Enns