28 min listen
Mastering the Value Conversation
Mastering the Value Conversation
ratings:
Length:
35 minutes
Released:
Apr 4, 2018
Format:
Podcast episode
Description
David gets Blair to expound on his statement that “the value conversation is where value pricing theory goes to die,” and how crucial that conversation is within the sales framework he lays out in his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour."
Released:
Apr 4, 2018
Format:
Podcast episode
Titles in the series (100)
How to Drive Your Employees Bat Sh*t Crazy: The issue of how principals manage their employees continues to pop up for David year after year, and Blair is worried that he might have this problem in his own firm. by 2Bobs—with David C. Baker and Blair Enns