34 min listen
How Categories and Positioning Options Might Change
How Categories and Positioning Options Might Change
ratings:
Length:
32 minutes
Released:
Aug 3, 2022
Format:
Podcast episode
Description
David and Blair follow up their previous discussion about how marketing firms have evolved, going deeper into how different service categories and positioning might look in the near future. Read this episode's transcript and get links to what was discussed at http://2bobs.com/podcast/how-categories-andpositioning-options-might-change
Released:
Aug 3, 2022
Format:
Podcast episode
Titles in the series (100)
Be the Client You Want to See in the World: David admits to making a mistake, as Blair finishes his discussion from on the eighth pricing model, which he claims “is the highest expression of entrepreneurship there is.” Links and and by 2Bobs—with David C. Baker and Blair Enns