31 min listen
Positioning Cheats
ratings:
Length:
32 minutes
Released:
Feb 21, 2018
Format:
Podcast episode
Description
David is bothered by the notion of helping people cheat, especially at positioning. So Blair discusses 10 ways firms could succeed even if they either aren't ready or don't believe in the idea of tight positioning. You’ll feel dirty.
Released:
Feb 21, 2018
Format:
Podcast episode
Titles in the series (100)
Truths and Myths About Money: Do you have trouble talking about money with clients? David makes seven common statements about money and Blair states whether they are true or false and why. by 2Bobs—with David C. Baker and Blair Enns