In this episode, our host James Mackey and his guest Ayelet Shapiro, VP of Human Resources at insoundz, explore the essential elements of building a strong and thriving culture within startups.They highlight the importance of core values, agility, and fast decision-making in the early stages. Discover the traits to look for when hiring, effective talent development strategies, and overcoming challenges in retaining employees.Furthermore, James and Ayelet dive into the power of employee engagement in building a strong employer brand. They discuss leveraging social media platforms and LinkedIn activities to get the team actively involved in promoting the company's culture and reveal an exciting program designed to increase engagement.01:32  Ayelet Shapiro's background 04:20   Building startup culture and effective hiring18:56  Interview strategies and retention techniques25:31  Junior engineer retention and development strategies42:45  Maximizing employee engagement through social media Thank you to our sponsor, SecureVision, for making this show possible! Our host James Mackey Follow us:https://www.linkedin.com/company/82436841/#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!