In this episode, host James Mackey and Sheba Lasley, Founder of Total Success, share their insights on creating a strong company culture that attracts and retains top talent. They begin by discussing the fundamental aspects of culture in the early stages of a company, emphasizing the importance of defining the mission, values, and overall culture alignment.They explore the value of building long-term relationships with employees and developing an offboarding culture that leaves a positive impact. They also highlight the need to focus on structured hiring, effective communication, and systematic onboarding processes.The discussion further delves into the cultural shifts that occur as a company grows and discusses the optimal timing for investing in employer branding. Additionally, they emphasize the importance of utilizing social media platforms like LinkedIn and provide practical tips for incentivizing thought leadership and engaging with the audience.  0:32 Sheba Lasley's background  2:32 The three key pillars of culture  7:12 People first culture and inclusive culture13:43 Structured hiring, effective communication, and systematic onboarding processes19:54 The cultural shifts that occur as a company grows23:21 When to invest in employer branding30:06 Key takeaways for the people team Thank you to our sponsor, SecureVision, for making this show possible! Our host James Mackey Follow us:https://www.linkedin.com/company/82436841/#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!