In the Sensei’s corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger. Check out YouTube for some fun visuals! Connect with: Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup   Timestamp: 00:00 - Podcast Topic Introduction 01:30 - Shoutout to Adexchanger for hosting The Programmatic IO 02:26 -  The Importance Of Attending Industry’s Conferences/Networking Group 05:10 - What To Expect In Today’s Conversation 05:40 - AdTech isn’t dead by Ari Paparo 07:10 - Marketing is the Skyscraper by Rachel Mervis 07:45 - 3 Top Keypoints About #Progio 10:15 - Meme by IG account 300by250  10:40 - Taxonomy With Jonathan Havorson from Mondelez  14:00 - Investment in Taxonomy and Measurement  16:15 - Ryan Brickmeyer Tweet on Identity Solutions Cost 17:01 -  Contextual As Part Of The Strategy 18:08 - Amanda Martin’s Tweet on Identity Solution Challenges 19:30 - IPOMWEB Tells Us To Test 10-20 Identity Solution  20:10 - Lauren Fisher from Advertiser Perception Presentation 23:41 - Amanda Martin’s Tweet on Buy-Side and Sell-Side Collaboration 24:50 - Million Dollar Question Awards 25:15 - Angelina Eng Session 26:00 - Cuteness Interruption From Home - Ya Welcome 26:20 - Test, Test, Test 27: 45 - Catherine Dale & Chris Kane Killed the CTV Presentation 28:40 - Traditionally Sold, CTV? Ari Paparo  30:22 - Throwback To Third-Party Data 32:20 - Shoutout to StackAdapt for a bomb Presentation on Contextual Targeting 34:09 - Gavin Dunaway’s Tweet On CTV Panel Measurements 37:56 -  Shannon Harris From Jellyfish on Diversity & Inclusion 42:00 - The Great Resignation Explained 45:01 - Programmatic Media Training 47:10 - Brian Chap From The Tech Recipes  49:45 - Six Pillars On In-Housing 55:05 - Thank You’s 58: 17 - The Programmatically Correct Show Details 59:10 - November is Live Podcast Panels 01:00:01 - Programmatic Meetup Details —> Sign Up Today!