When entrepreneur Mary Beth Schell's dancewear business succumbed to online competition, she made the decision to transition into a service model venture, but what would that be?  It was suggested that she look into cryotherapy, as it was all the rage in Europe.  After extensive research and a leap of faith, Mary Beth took the risk to launch a very successful full-service cryotherapy center.Her journey has not only made her life more fulfilling,  but Mary Beth built a business which helps people feel and look their best and an environment that created a sense of community within the walls of her enterprise.   In this episode Mary Beth and I discuss:PBM or red light therapy - used by NASA for years - unlocks oxidative stress - increases endorphins and melatoninInfrared saunas to combine with cryotherapy for great results - called fire and iceMuscle and Joint Pain ReliefIncreased Blood CirculationRestoration of Motion to JointsNerve Pain Relief and RegenerationTemporary Relief of Pain Associated with ArthritisImprovement of Skin Appearance and TextureImmune System BoostIncreased Energy LevelsEnhancement in Brain HealthCell Regeneration and Enhanced Tissue RepairCryotherapy affects the circulatory system and stimulates the vagus nerve and creates a feeling of wellbeingMuscle and joint pain reliefOptimize sleep and recoveryRegain your natural energyEnhance your natural skin glowIncrease metabolism and burn caloriesReduce InflammationPubMed is a great resource for studies to research anything medical/health related - check out the data on cryotherapy and red light (PBM) therapyhttps://pubmed.ncbi.nlm.nih.gov/Mary Beth also recommends checking out Rhonda Patrick, PhD for more information about the benefits of infrared saunasComing soon!  Infusion and injection therapies - hydration, Vitamin C, Zinc, NAD Plus, glutathione - better absorption than oral therapiesBody sculpting - Cryoskin - puck technology for fat loss through heat and cold and apoptosis through the lymphatic systemToning facials - cryofacial that also uses heat and cold Check out Mary Beth's business at https://icryo.com/Follow Asking for a Friend on Social media outlets:https://www.instagram.com/askingforafriend_pod/https://www.facebook.com/askforafriendpod/Please provide a review and share. This helps us grow! https://lovethepodcast.com/AFAF