How different could electrical and HVAC industries be? Shouldn’t their processes be as simple as distribution and field services? What is so complex about their eCommerce processes? Well, electrical and HVAC industries are unique as their products need to be aligned with the trade associations. If they don’t follow the same coding standards, there might be issues in integrating with the buying groups and other collaborators. They also have unique processes such as electronic signature and dispatch to delivery confirmation.In today's episode, our guest, David Gordon, discusses the eCommerce challenges for the electrical and HVAC industry. He also discusses why these industries are lacking compared to their peers in innovating their processes and providing a cutting-edge customer experience. Finally, he discusses why these industries are unique in their ERP needs and why the vanilla system would fail for them.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.