The bar has been raised for sellers and feels like it keeps rising. The amount of information modern buyers have is at an all-time high, buyers’ expectations from sellers have grown and changed, meaning sellers must now add more value than ever to help buyers along their purchasing journey.According to our latest guest, Ryan Barretto, President of Sprout Social, social media has quickly become one of the best platforms available to add that extra value.If your commercial organization isn’t prioritizing social selling, you’re missing a massive opportunity. (And don’t try to tell us that you don’t believe in the ROI—Ryan has some great counterpoints to that.)As a seller, if you can become adept at social selling, you can fast-forward building a connection with buyers and understanding what they care about so that you can provide a tailored and differentiated sales experience.It’s a win-win.Join Ryan and our host and Challenger CEO, Andee Harris, on this episode of the Winning The Challenger Sale podcast, where they discuss: How the role of a salesperson must change and adapt to the modern buyer, particularly in how they want to use and experience social mediaSocial selling as a massive opportunity for commercial teams across all funnel stagesDemystifying the ROI of social selling, including the strength of its halo effect on your brand and sales cycleYou can also watch Ryan and Andee present on unlocking the lead gen potential of social media in a recent webinar from our Leading The Challenger Sale webinar series. Watch the recording here.