This episode is brought to you by Sendlane.   Jennifer says, “we've intentionally branded it in a really weird, unique and magical way. If you explore our website and look at the bottle, it really stands out. We wanted to evoke a potion or, or magical feeling. And the product itself is incredibly versatile. It is not only delicious on its own, you can pair with pretty much anything: whiskey, tequila, gin, vodka, sparkling wine, even some beers. And it makes these products taste better. And from my perspective, it elevates every kind of drink that it's put into, whether it's a simple cocktail or just drinking it on ice or mixing it in a really complex cocktail.”   Today, we interview Jennifer Toyzer, Founder & CEO of UME. UME is a delightfully tart, mildly sweet plum spirit featuring a show-stopping royal purple hue. It’s made from all-natural plums, grapes, & black cherries, with hints of green apple and lemon. It has 17% ABV, gluten-free, with half the sugar of similar apéritifs and is produced responsibly in California.   We discussed:   * What she’s grateful for * Encouragement to other founders * Overview and origin of UME * Launching during COVID and the supply issues they experienced * Getting validation from the industry * Review of the product, including ingredients, history, and working with a mixologist * Why UME is like a magical potion and condiment for your bar * Advice for founders and dreamers building a business * And more…   Join Ramon Vela and Jennifer Toyzer as we break down the inside story of UME on The Story of a Brand.   For more on UME, visit: https://www.drinkume.com/   Try some by using this promo code: STORYOFAPOTION10   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.    When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!