Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases.
Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice.
We’ll see you in The PPC Den!
Highlights

0:00 Intro– Is SEO acai berry juice or a Mountain Dew?
2:27 Storytime: “Your SEO is wrong!”
8:15 What’s a character? What’s a byte in an Amazon search term?
12:11 What’s “SEO juice?” More indexed keywords?
16:52 SEO tip: Go manually fill up your search term report.
18:20 Consider your search term field
20:36 Why don’t people value iterative SEO work?
27:18 Outro: A micro-scale SEO series coming soon?

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Resources & Links

My Amazon Guy
Steven Pope’s LinkedIn
Ad Badger’s Amazon SEO Mini-Series
Every SEO Tool is Wrong
Using Search Terms Effectively 
Ad Badger & ZonGuru: Boost Your SEO With High Value Keywords
Another Moneyball & Amazon PPC episode: 3 Filters to Use Weekly
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All our episodes and show notes
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Steven Pope
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker

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