In this episode, we're speaking with Josh Piepmeier of Meriwether SEO, about the fundamental principles of Search Engine Optimization (SEO)! SEO is such a point of confusion or contention for many of us and Josh helps us simplify the concept and shares his 5 steps for SEO success with your business website. So let's demystify and learn the basics of SEO...buckle up!   00:06 Introduction and Overview of the Podcast 00:15 Understanding SEO with Josh Piepmeier 01:43 The Mystery of SEO 02:58 Josh's Journey into SEO 05:19 Five Steps to SEO Success: Step 1 07:47 Real World Examples of SEO Success 09:08 Five Steps to SEO Success: Step 2 11:22 Understanding the Importance of Word Count in SEO 15:11 The Role of Content Frequency in SEO 20:07 Five Steps to SEO Success: Step 3 21:00 Finding Keywords and Using SEO Tools 21:46 Understanding the Reliability of SEO Tools 23:15 Building Backlinks: What They Are and How to Use Them 29:38 The Importance of Google Business Profile 34:12 Refining Your SEO Strategy 38:59 Final Thoughts on SEO and Its Importance   Grab Josh's SEO Content Strategy Blueprint HERE!