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How the Cannabis Clinic Is Building Trust and Community Through Marketing Automation

How the Cannabis Clinic Is Building Trust and Community Through Marketing Automation

FromMAP IT Marketing


How the Cannabis Clinic Is Building Trust and Community Through Marketing Automation

FromMAP IT Marketing

ratings:
Length:
54 minutes
Released:
Jan 19, 2023
Format:
Podcast episode

Description

What happens when you can’t use Facebook ads to grow your business? For an increasing number of businesses this has been the reality with random bans, or hacked accounts. It's a huge amount of stress and time to get it resolved.
So what if you never planned to use them anyway? Or what if you have a business that is not allowed to use them - because they are not allowed in Facebook’s TOS?
The Cannabis Clinic provides medicinal, prescription only pain and anxiety relief to thousands of Kiwis. But their product is not allowed to be advertised on Facebook. 
Instead of sitting there and getting frustrated., founder and owner Dr Waseem Alzaher decided to grasp another alternative - marketing automation - to build community, to build connection and help attract patients needing his help.
We’re lucky enough to work with Wazeem, and help him every month with marketing automation using ActiveCampaign (we’re AC partners)
In this episode we walk through why he uses it, what he uses it for and how he’s planning to go deeper into its use in 2023. 
So many people just scrape the surface of what’s possible with marketing automation. In this episode you’ll hear how you might be able to use it for your business.
Dr Waseem is sometimes called  the cannabis doctor. But in reality, making other people's lives better is his goal, both as an entrepreneur and a doctor. He started the Cannabis Clinic back in 2018 and has never looked back. He loves to challenge existing beliefs and solve problems. His clinic is leading the medicinal cannabis industry in NZ.  
 
Running the Cannabis clinic also gives Waseem the ability to work remotely down in Palmerston North where he lives and be with his family. 

In this episode we cover:

How the Cannabis Clinic Started
Barriers The Cannabis Clinic faced in growing
What they actually do. 
Why Waseem started using marketing automation
Why he works with agency help
What he’s hoping to use marketing automation for in the future 


Important Links
The Cannibis Clinic
 
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Become a part of the MAP IT Marketing facebook group
Register interest for Rachel’s content coaching programme
Rachel’s YouTube Channel
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
Released:
Jan 19, 2023
Format:
Podcast episode

Titles in the series (100)

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!) Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.   Want a clear direction in your marketing? Let's come make a map.