In this episode of We the Sales Engineers Podcast, I share with you a talk I recently delivered at SAP Customer Experience through the invitation of Jan-Erik Jank. The talk is entitled “Never Apologize: Five Steps to Convert a Pissed Off Customer.” In this episode, I provide you with the most critical steps you could take to handle difficult and potentially frustrating customer situations with the goal of saving your partnership with your customer. wethesalesengineers.com/show248