46 min listen
Expand Your Solution and Value Selling through Insight Selling
FromWe The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers
Expand Your Solution and Value Selling through Insight Selling
FromWe The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers
ratings:
Length:
45 minutes
Released:
Apr 1, 2024
Format:
Podcast episode
Description
There are so many different selling techniques. I’ve personally been trained in Solution Selling and Challenger Selling. Full disclosure, I love Solution Selling, but hate challenger selling. I’ve also read SPIN Selling and then I noticed that a lot of them are similar, but they are all geared towards salespeople. But Solution Selling was introduced a long time ago. Some say in the 70s, but I don’t have a source for that. Since then, solution selling evolved into Value Selling, and now the latest iteration is Insight Selling. My guest, Sherri Mazza, is writing a book on. Most books are geared towards Sales, but Sherri is focusing on Solutions Engineers. Will will dig into her history, and present and the book itself. show notes: https://wethesalesengineers.com/show311
Released:
Apr 1, 2024
Format:
Podcast episode
Titles in the series (100)
#2 The Roles of the Sales Engineers with Chandan Mohapatra: Lots of resources are available for sales people, and a lot more for technical people, but not enough for Sales Engineers. This resource is available for Sales Engineers who are interested in learning from other Sales Engineers as many will be... by We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers