Note to listeners: This episode was recorded in June 2020. The coronavirus (COVID -19) was recognised as a pandemic by the World Health Organisation on 11 March 2020.   In this episode Judith Germain speaks to Jason Cutter about selling with authentic persuasion. They discuss the importance of intent in sales, and the need to share your own personal story. Jason explains the difference between those who are authentic manipulators and those that use authentic persuasion. He warns us away from the order takers who try to sell you something even if its not what you really need. Jason's belief is that marketing done right is leadership.  This is an interesting conversation around sales, ethics and persuasion. Listen up to the rest of the conversation. Judith's websites: The Maverick Paradox Magazine - themaverickparadox.com All about Mavericks - maverickparadox.com Company website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.