15 min listen
King Arthur Baking Company's CMO Bill Tine on the power of discovery in media & search
FromBRAVE COMMERCE
King Arthur Baking Company's CMO Bill Tine on the power of discovery in media & search
FromBRAVE COMMERCE
ratings:
Length:
17 minutes
Released:
Oct 14, 2021
Format:
Podcast episode
Description
King Arthur Baking Company CMO Bill Tine shares how his brand is using a diverse approach to content to build their own creative audiences, leveraging all digital channels to be in constant contact with their consumers. He also shares which shifts in the customer journey as a result of the pandemic are here to stay, specifically highlighting the of discovery in media & search. Bill also dives into how consumers are settling into the new multichannel world, and how brands can work with retailers to compliment their private label brands. Hosted on Acast. See acast.com/privacy for more information.
Released:
Oct 14, 2021
Format:
Podcast episode
Titles in the series (100)
Meet the Hosts: Rachel Tipograph and Sarah Hofstetter by BRAVE COMMERCE