32 min listen
Clorox’s Douglas Milliken on data, personalization and the path to becoming the first modern CPG
FromBRAVE COMMERCE
Clorox’s Douglas Milliken on data, personalization and the path to becoming the first modern CPG
FromBRAVE COMMERCE
ratings:
Length:
21 minutes
Released:
Jan 11, 2021
Format:
Podcast episode
Description
Clorox VP of Marketing Transformation Douglas Milliken shares his take on how fortune 1000 brands are addressing data strategy for the year ahead. He also talks about the big bets Clorox is making as a company — like transforming their processes and thinking in order to become the first modern CPG. Learn about how they are growing their consumer base and providing them with the personalized experiences to keep them coming back. Hosted on Acast. See acast.com/privacy for more information.
Released:
Jan 11, 2021
Format:
Podcast episode
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