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Moving from beauty to QSR to home improvement with Lowe's Marisa Thalberg

Moving from beauty to QSR to home improvement with Lowe's Marisa Thalberg

FromBRAVE COMMERCE


Moving from beauty to QSR to home improvement with Lowe's Marisa Thalberg

FromBRAVE COMMERCE

ratings:
Length:
39 minutes
Released:
Nov 16, 2020
Format:
Podcast episode

Description

Lowe's Chief Brand and Marketing Officer Marisa Thalberg talks about the similarities in leading marketing strategy for global companies from beauty to QSR to home improvement throughout her career. She also shares how it felt to start a new gig at the onset of the pandemic and how she helped Lowe's pivot its marketing strategy early on while remaining authentic to the brand.  Hosted on Acast. See acast.com/privacy for more information.
Released:
Nov 16, 2020
Format:
Podcast episode

Titles in the series (100)

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.