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Maneuvering Hawaiian mountains and channel disruption with P&G's Katy Moeggenberg

Maneuvering Hawaiian mountains and channel disruption with P&G's Katy Moeggenberg

FromBRAVE COMMERCE


Maneuvering Hawaiian mountains and channel disruption with P&G's Katy Moeggenberg

FromBRAVE COMMERCE

ratings:
Length:
24 minutes
Released:
Dec 2, 2020
Format:
Podcast episode

Description

P&G's Head of NA Hair eBusiness & Global Marketing Technologists Katy Moeggenberg discusses how the company aligned across every part of the organization to expertly navigate the nuances of eCommerce. She also shares insight into balancing D2C and retailer relationships as major channel disruption changes the beauty, personal and hair care industries.  Hosted on Acast. See acast.com/privacy for more information.
Released:
Dec 2, 2020
Format:
Podcast episode

Titles in the series (100)

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.