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    Author Brad Stone on the power of Amazon's advertising platform

    Author Brad Stone on the power of Amazon's advertising platform

    FromBRAVE COMMERCE

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    Author Brad Stone on the power of Amazon's advertising platform

    FromBRAVE COMMERCE

    ratings:
    Length:
    24 minutes
    Released:
    May 24, 2021
    Format:
    Podcast episode

    Description

    Brad Stone discusses his latest book release Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. He shares insight on Amazon’s foray into technology-led search advertising, particularly sponsored products and why Amazon may be under more scrutiny than competitors for using data to make private label competition.  Hosted on Acast. See acast.com/privacy for more information.
    Released:
    May 24, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.