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Penguin Random House CMO Sanyu Dillon on navigating the dynamic publishing industry

Penguin Random House CMO Sanyu Dillon on navigating the dynamic publishing industry

FromBRAVE COMMERCE


Penguin Random House CMO Sanyu Dillon on navigating the dynamic publishing industry

FromBRAVE COMMERCE

ratings:
Length:
23 minutes
Released:
Feb 15, 2021
Format:
Podcast episode

Description

CMO of Penguin Random House Sanyu Dillon gives her insight on new growth in the book industry, and how the discovery process for books has changed with the surge of eCommerce. She also discusses how pop culture has influenced the type of content that is created and becomes popular, and how this impacts the promotional process for books. Lastly, Sanyu shares an inspiring story on the bravest thing she's ever done.  Hosted on Acast. See acast.com/privacy for more information.
Released:
Feb 15, 2021
Format:
Podcast episode

Titles in the series (100)

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.