27 min listen
Hershey's Chief Digital Officer Doug Straton on playing offense to win in eCommerce for Halloween 2020
FromBRAVE COMMERCE
Hershey's Chief Digital Officer Doug Straton on playing offense to win in eCommerce for Halloween 2020
FromBRAVE COMMERCE
ratings:
Length:
29 minutes
Released:
Oct 21, 2020
Format:
Podcast episode
Description
Hershey's Chief Digital Officer Doug Straton gives a look into Hershey's playbook for winning Halloween 2020 and shares how learnings from Easter helped the brand prepare for a much different spooky season. He also talks about how fulfilment, packaging and impulse buying are all being reimagined as the pandemic continues on. Hosted on Acast. See acast.com/privacy for more information.
Released:
Oct 21, 2020
Format:
Podcast episode
Titles in the series (100)
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