27 min listen
Kraft-Heinz's Elizabeth Bennett on creating solutions for consumers rather than products
FromBRAVE COMMERCE
Kraft-Heinz's Elizabeth Bennett on creating solutions for consumers rather than products
FromBRAVE COMMERCE
ratings:
Length:
29 minutes
Released:
Oct 4, 2020
Format:
Podcast episode
Description
Kraft-Heinz's VP of Global eCommerce, Elizabeth Bennett shares her guiding principle for creating a strategy that works, the need for brands to go back to school to ace eComm, and prioritization in the work-from-home era. The trio also talks about online grocery innovation and how to enhance the consumer experience with better practices around things like click and collect.Subscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.
Released:
Oct 4, 2020
Format:
Podcast episode
Titles in the series (100)
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